|Tasks Involved||:||Campaign «Social Distancing»|
For Splendid Yachting, one of the leading yacht charter companies in Croatia, Gruber & Ianeselli developed a generously designed campaign. The appearance positivises the term social distancing and raises it to a desirable level.
The Swiss company Splendid Yachting operates a fleet of 15 motor yachts for holidays in the incomparable island world of the Croatian Adriatic. Holiday opportunities far from corona confinement and off the beaten tourist track are rare and especially recommended in these times. Those who choose Splendid Yachting are practising dignified social distancing at the highest level, according to the client. Social distancing is thus positively charged for Splendid Yachting and brings the dream of a carefree time-out in the Mediterranean within reach. Another asset: Splendid Yachting is the first charter company to accept Bitcoin as a means of payment.
Interview with Fabian Gruber, published in Persönlich magazine