• Gruber & Ianeselli AG
    • Advertising | Design | Digital | Live
    • Albisriederstrasse 253 | Yond
    • 8047 Zürich | Switzerland
    • +41 44 386 40 50 | info@gruberianeselli.ch


Launch Date :
Tasks Involved : Pop-up Restaurant "d'Poscht" 2017

Top pop-up restaurant in the supermarket

With its new location in the venerable Fraumünsterpost near Bahnhofstrasse in downtown Zurich, Lidl frames new rules. The same is true with its opening. Because there were to this date no Lidl shops in a city centre. Moreover, up until now, there were no pop-up restaurants in any supermarket either. Under the motto “large kitchen & low prices”, a Lidl label “ambassador” and star chef René Schudel cooked 3-course gourmet menus for only 5 to 8 francs – exactly as much as you paid for the ingredients as a shop customer. Designed, perfected, and coordinated, the pop-up “d’Poscht” from Lacher, Gruber & Ianeselli ran for 6 days, servicing more than 2200 hungry guests.

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